Industry · E-commerce
E-commerce Finance & KPI Reporting
Strategic accounting and KPI reporting for Shopify, Amazon and fast-growing e-commerce brands.
We help founders gain visibility over margin, inventory, advertising spend and cash flow — not just year-end compliance.
Pain points we solve
Where e-commerce finance breaks down
- True channel profitability hidden in blended P&L
- Inventory tying up cash without clear visibility
- Ad spend without channel-level ROAS profitability
- Messy reconciliation across Shopify, Stripe and Amazon
- VAT, OSS and IOSS complexity across borders
KPI dashboards
Metrics we track
What we deliver
Services for e-commerce businesses
Packages
E-commerce package options
Pick the level of finance and advisory support that matches your stage. All prices are illustrative starting points per month, excluding VAT.
E-commerce Essentials
From £350/month
Illustrative starting point, excluding VAT
- Annual accounts & corporation tax
- VAT returns
- Platform reconciliation support
- Email support
- Xero support
E-commerce Growth
From £649/month
Illustrative starting point, excluding VAT
- Monthly bookkeeping
- Inventory reporting
- KPI dashboards
- Margin analysis
- Cash flow forecasting
- Quarterly advisory review
E-commerce CFO Partnership
From £1,995/month
Illustrative starting point, excluding VAT
- Advanced financial modelling
- Forecasting & scaling support
- Reporting designed to support investor discussions, subject to the agreed scope
- Strategic KPI dashboards
- Budget planning
- Fractional CFO support
Sector packages use Singletree's core pricing framework but may start at a higher level where specialist reporting, integrations, transaction volumes or industry-specific work increase the scope.
Illustrative starting prices, excluding VAT. Final fees depend on the agreed services, transaction volume, payroll headcount, software requirements, record quality and reporting complexity.
Let's talk numbers
Ready to put a CFO behind your business?
Book a free 30-minute discovery call. We'll review where you are, where you're heading, and what's standing in the way.
Channel and product reporting works best alongside management accounts and KPI commentary each month. For compliance work see ecommerce accountants in the UK, or e-commerce CFO services for growth modelling.