Industry · E-commerce
E-commerce Finance & KPI Reporting
Strategic accounting and KPI reporting for Shopify, Amazon and fast-growing e-commerce brands.
We help founders gain visibility over margin, inventory, advertising spend and cash flow — not just year-end compliance.
Pain points we solve
Where e-commerce finance breaks down
- True channel profitability hidden in blended P&L
- Inventory tying up cash without clear visibility
- Ad spend without channel-level ROAS profitability
- Messy reconciliation across Shopify, Stripe and Amazon
- VAT, OSS and IOSS complexity across borders
KPI dashboards
Metrics we track
Contribution margin
ROAS profitability
Inventory turnover
Revenue by channel
Cash runway
Gross margin trends
What we deliver
Services for e-commerce businesses
Shopify/Xero integration
Amazon reconciliation support
VAT & OSS guidance
Inventory reporting
Margin analysis
Ad spend profitability tracking
Cash flow forecasting
KPI dashboards
Monthly management reporting
Fractional CFO support
Packages
E-commerce package options
Pick the level of finance and advisory support that matches your stage.
E-commerce Essentials
From £299/month
- Annual accounts & corporation tax
- VAT returns
- Platform reconciliation support
- Email support
- Xero support
Most popular
E-commerce Growth
From £649/month
- Monthly bookkeeping
- Inventory reporting
- KPI dashboards
- Margin analysis
- Cash flow forecasting
- Quarterly advisory review
E-commerce CFO Partnership
From £1,800/month
- Advanced financial modelling
- Forecasting & scaling support
- Investor reporting
- Strategic KPI dashboards
- Budget planning
- Fractional CFO support
Let's talk numbers
Ready to put a CFO behind your business?
Book a free 30-minute discovery call. We'll review where you are, where you're heading, and what's standing in the way.