CFO · E-Commerce
E-commerce CFO services for scaling brands.
We help DTC and e-commerce founders see beyond top-line revenue — to contribution margin, customer cohorts, inventory cash and the unit economics that actually predict success.
Singletree CFO Dashboard
Live financial intelligence
£102k
Revenue
£192k
Cash
35%
Gross margin
Monthly revenue
Trailing 9 months
13-week cash forecast
Rolling weekly
Quarterly margin
Gross profit %
Outcomes
What changes when we work together
- True contribution margin per channel and SKU
- Cohort-based LTV and payback analysis
- Inventory cash modelling and reorder planning
- Marketing efficiency by channel and campaign
- Cleaner Shopify, Stripe and marketplace accounting
- Confident growth investment decisions
What's included
Channel P&Ls
True profitability by channel — Shopify, Amazon, wholesale.
Unit economics
Contribution margin, CAC, LTV and payback by cohort.
Inventory accounting
Landed cost, COGS recognition and stock turn.
Cash & reorder modelling
Forecast cash and stock simultaneously.
Marketing finance
Blended ROAS, contribution per channel and budget allocation.
Tech stack setup
Shopify · Stripe · A2X · Xero · Klaviyo properly integrated.
Frequently asked questions
Do you work with Shopify and Amazon?
Yes — including A2X, Linnworks and similar integrations into Xero.
Can you help us decide on marketing spend?
Yes — we build channel-level contribution models so you can scale spend with confidence.
What stage is best for your service?
From £500k revenue upward typically — when complexity outgrows a bookkeeper but a full finance hire isn't justified yet.
Let's talk numbers
Ready to put a CFO behind your business?
Book a free 30-minute discovery call. We'll review where you are, where you're heading, and what's standing in the way.