Industry · E-Commerce
Accountants for Shopify, Amazon and DTC brands.
E-commerce finance is unit economics first. We connect Shopify, Stripe and marketplaces into clean accounting, then layer the channel-level P&Ls and cohort analysis founders actually need.
Talk to a e-commerce specialistChallenges we solve
- Hidden true profitability per channel
- Inventory tying up cash without visibility
- Marketing spend without channel-level ROI
- Messy reconciliation between Stripe, Shopify and Xero
Outcomes you'll see
- True profitability by channel and SKU
- Marketing budgets allocated by contribution
- Less cash trapped in stock
- Clean, investor-ready financials
What we deliver
Channel P&Ls
True contribution margin by Shopify, Amazon and wholesale.
Inventory accounting
Landed cost, COGS recognition and stock turn metrics.
Cohort & LTV
Cohort revenue and payback analysis.
Tech stack
Shopify · A2X · Stripe · Xero · Linnworks done properly.
VAT & cross-border
OSS, IOSS and marketplace VAT handled correctly.
Cash & reorder modelling
Forecast cash and stock together.
Let's talk numbers
Ready to put a CFO behind your business?
Book a free 30-minute discovery call. We'll review where you are, where you're heading, and what's standing in the way.