E-Commerce · DTC ecommerce brand (illustrative)
Growth supported by clearer unit economics.
An illustrative example of the work Singletree typically does with UK DTC and marketplace brands.
Channel
True profitability visibility
Cohort
LTV & payback modelling
Tighter
Inventory cash control
The challenge
Marketing spend was scaling, but contribution margin per channel was unclear. Inventory was tying up working capital and channel decisions were being made on blended ROAS alone.
Our approach
- 01Built channel-level P&Ls covering Shopify, Amazon and wholesale.
- 02Modelled cohort LTV and payback by acquisition channel.
- 03Implemented inventory cash modelling tied to reorder timing.
- 04Joined monthly leadership meetings as fractional CFO.
"
Representative of the kind of feedback we receive: senior finance thinking in the room, without the cost of a full-time hire.
Let's talk numbers
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