E-Commerce · DTC ecommerce brand (illustrative)
How clearer unit economics could support growth.
A hypothetical example of the kind of work Singletree may do with UK DTC and marketplace brands.
Illustrative scenario — not an actual client engagement or guaranteed result. Any figures shown are hypothetical.
Channel
True profitability visibility
Cohort
LTV & payback modelling
Tighter
Inventory cash control
The challenge
In this scenario marketing spend is scaling, but contribution margin per channel is unclear. Inventory ties up working capital and channel decisions are made on blended ROAS alone.
Our approach
- 01Example approach: build channel-level P&Ls covering Shopify, Amazon and wholesale.
- 02Model cohort LTV and payback by acquisition channel.
- 03Implement inventory cash modelling tied to reorder timing.
- 04Join monthly leadership meetings as fractional CFO.
Let's talk numbers
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